Unlock the Hidden Power of Weak Signals in an Age of Rapid Change

Masterclass on Signal Detection and Interpretation


Are You Missing Out on Crucial Information That Could Transform Your Organization?

Discover how to identify and decode weak signals to speculate about emerging customer needs and behaviors, innovate effectively, and outsmart your competition!


Weak Signals???

Weak signals are the subtle indicators of change that are often overlooked or dismissed.

In a world flooded with data, the power to detect and interpret weak signals can be the difference between leading the market and being left behind. Weak signals are subtle and ambiguous. Yet, they hold the potential to reveal seismic shifts in consumer behavior, technology trends, and competitive landscapes.

If you see them first, you have the time to decode them and pilot-test the new solutions that arise from them. You'll double the advantage because your competitor will catch on much later, have less time to test and run a high risk of costly mistakes.

Don't be the next Kodak (who dismissed the weak signals of digital photography). Be the next disruptor instead!

What You'll Gain from the Masterclass

When you leave the masterclass, you can:

  • Explain insights into weak signal scanning and how to embed it in your organization, regardless of its size.
  • Implement new avenues to motivate peers towards innovative and learning behavior.

  • Hunt for weak signals detect and interpret them.

  • Develop proactive solutions to improve your foresight accuracy.

  • Relish in the unshakable confidence in the next steps for your organization.

Hear it From the Expert

I am one of the few futurists worldwide who has earned a Ph.D. on managerial blind spots and can combine the insight with 20+ years of entrepreneurial experience in the real world.

I know where to look and what to look for.

Lively and Interactive

I believe that the future is a construct, not a fact, and that the best constructs are, well, constructed together.

That's why we will discuss and probe together and learn from each other instead of me lecturing you.


It's funny how we are attuned to the present. We're very good at making sense of what is happening now and how our organizations must respond.

So good in fact, that looking beyond the present feels counterintuitive.

Be prepared for opposite thinking!

Certified by the Best

In 2022, I got certified by Harvard's Bok Center for Higher Education with a 9.4 (out of 10) grade average.

The Case Centre certified me as an online case instructor.

Key Masterclass Components

pestle analysis

Weak Signals

What they are, where to find them, and how to find them and how to embed scanning.

trend extrapolation

Bias Reduction

Why successful managers tend to overlook and misinterpret weak signals and what to do about it.


Strategic Plurality

How to widen your thinking to include multiple possible trajectories and strategies.

What Participants Are Saying

Since 2016, participants have been rating my masterclass with 4.5 stars out of 5. Thanks everyone :)

"Good structure and a good connection with each individual's personal practice."

"A fresh perspective and view on matters; you then approach things in a different way."

"I can easily relate to the pointers from Barbara, and they give me new perspectives for approaching change initiatives."

"Top class!"

Plan Your Masterclass

Not just another dull presentation, this masterclass is a 60-minute rollercoaster of surprises and ahas. Get ready for an eye-opening experience packed with relevant cases, factual data, and actionable insights.


Investment for Your Future

For € 2.450,- (excluding VAT and travel expenses), you'll gain the insights that could define the success of your organization in the coming years. Because the future waits for no one ;)

Knowing the Future? No.

Get the Next Best Thing: Carefully Crafted Scenarios

Take six fast steps to good, actionable future scenarios. Get immediate access to the Scenario Planning Sprint.


It's Yours for:

€ 15,-

Go to Check-Out Page